BM 380 BM380 MARKETING RESEARCH QUIZ 1 ANSWERS - ASHWORTH
BM 380 BM380 MARKETING RESEARCH QUIZ 1 ANSWERS - ASHWORTH
Ashworth BM 380 Marketing Research Quiz 1 Answers
1. Firms that collect information, store it on a common database, and make it available to multiple subscribers are called:
2. To develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:
3. Determining the value consumers perceive in new products is a primary objective of:
4. Akron's Children's Hospital hired research firm, Marcus Thomas, LLC, to determine the most effective communication messages to use in a new ad campaign being developed by the hospital. This was an effort in:
5. Which of the following is the best definition of marketing research? Marketing research is:
6. The difference between basic research and applied research is that basic research is conducted to:
7. Which of the following serves as the basis for marketing research objectives?
8. Information gaps are discrepancies between:
9. Companies that successfully minimize product and service failures:
10. Which of the following statements best illustrates the service-dominant logic for marketing philosophy?
11. Owners/proprietors of small firms are more likely to take advantage of:
12. The marketing concept is an important philosophy for marketing managers because it dictates:
13. Which of the following marketing information system components provides studies conducted for specific situations facing the company?
14. Which of the following statements best reflects the purpose of marketing research?
15. What was the significance of the years following the Industrial Revolution to the marketing research industry?
16. Based on the AMA's definition of marketing research, which of the following is NOT one of the uses of marketing research?
17. A marketing research proposal contains:
18. Conducting a marketing research study is necessary when:
19. In discussing the structure of the marketing research industry, the textbook authors define an internal supplier firm as one that:
20. The definition of a construct that describes the actions to be carried out for the construct to be measured empirically is known as a(n):
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