BM 380 BM380 MARKETING RESEARCH QUIZ 2 ANSWERS - ASHWORTH

 BM 380 BM380 MARKETING RESEARCH QUIZ 2 ANSWERS - ASHWORTH

 

 

 

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Ashworth BM 380 Marketing Research Quiz 2 Answers

1. Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?
2. All the following are areas of ethical sensitivity in planning research design EXCEPT:
3. Which of the following best represents the criteria discussed by the textbook authors to be used in selection of a test market city?
4. The various types of research design include:
5. Which of the following is a potential use of test marketing?
6. What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?
7. Which of the following is the best description of research design?
8. A panel of respondents is often used in which type of study?
9. What is the purpose of a market-tracking study?
10. Micromarketing is possible due to:
11. Which of the following would be classified as a part of internal secondary data?
12. External secondary data may be grouped into which three sources?
13. What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?
14. Which of the following was NOT discussed in the textbook as a disadvantage of using secondary data?
15. What are the two basic types of studies that are categorized as descriptive research?
16. Packaged services differ from syndicated data services. In the former, each client is provided with:
17. Ray Kroc, a milk-shake machine salesman, noticed that one restaurant in California burned up many milk-shake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:
18. A researcher presenting secondary data as if it were primary data collected by the researcher is an egregious example of an ethical lapse in what area of sensitivity in planning research design?
19. What type of research design does the textbook state should almost always be used in research studies?
20. The process of searching for and interpreting existing information relevant to the research problem can be described as:

 

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