MGT 302 MGT302 CHAPTER 2 QUIZ ANSWERS | UNC GREENSBORO

MGT 302 MGT302 CHAPTER 2 QUIZ ANSWERS | UNC GREENSBORO

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MGT 302 Chapter 2 Quiz Answers (UNC Greensboro)
1.  If there are many buyers but only a few sellers, the buyers tend to have the most bargaining power.
2. Mobility barrier refers to within-industry differences that inhibit the movement between strategic groups. 
3. Complementor refers to a firm that sells products that add value to the products of a focal industry.
4. A differentiation strategy focuses on low costs and prices.
5. In a focus strategy, a segment can be defined by: 
6. Mass customization refers to mass produced, but customized products.
7. Bargaining power of buyers is high when

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