BM 380 BM380 MARKETING RESEARCH QUIZ 4 AND 5 ANSWERS - ASHWORTH
BM 380 BM380 MARKETING RESEARCH QUIZ 4 AND 5 ANSWERS - ASHWORTH
Ashworth BM 380 Marketing Research Quiz 4&5 Answers
1. Sampling error is caused by two factors; one of them is:
2. Sampling a geographical area using area sampling is a form of:
3. One of the reasons systematic sampling is faster than simple random sampling is that the population size:
4. Which of the following should be MOST helpful in dividing the sample into different strata?
5. The __________ used in systematic sampling is computed by dividing the population list size by the sample size.
6. Which technique allows you to achieve the benefits of random digit dialing by adding some randomly determined number to the telephone number drawn from the telephone directory?
7. If we define our population as all households in the city of Chicago, Illinois, and we use the Chicago telephone directory from which to draw our sample units, we would likely have:
8. An accounting of the complete population is known as a:
9. The highlight of a progressive research company, Peanut Labs®, in the textbook demonstrates the potential of:
10. Simple random sampling is not a wise choice when you have:
11. A subset of the population that should represent the entire group is known as a:
12. It is impossible to determine the probability when using nonprobability methods because:
13. In stratified sampling, we should always ensure that the sample drawn for each stratum is:
14. Which of the following is the BEST definition of cluster sampling?
15. If a population were not distributed symmetrically, you would use:
16. If you perform a blind draw in sampling, what type of simple random sampling method are you using?
17. Which of the following may be used to overcome the problems of unlisted and new telephone numbers in a telephone directory?
18. Reasons for taking a sample instead of a census include:
19. An entire group under study, as specified by the objectives of the research project, is known as the:
20. The target population for the U.S Census is:
21. Which of the following is the theory that allows us to say that if we conducted a survey 1,000 times, and we were to plot the answers to our survey, the plot would appear as a normal curve?
22. __________ includes a failure on the part of a prospective respondent to take part in the survey, premature termination of the interview, or refusals to answer specific questions on the questionnaire.
23. Ninety-five percent of the observations under the normal curve fall within __________ times the sample error.
24. What three factors are needed to calculate sample size?
25. Keith is paid $5 per interview. He questions people on their buying behavior. An unfinished interview does not earn him any compensation; therefore, he fabricates the data collected to earn the compensation sometimes. Which of the following data collection errors is evident here?
26. Which of the following would be defined as the percentage of respondents that qualify for a survey based on criteria such as age, income, and race?
27. Which of the following is the BEST definition of variability?
28. Which of the following is the MOST correct method of determining sample size?
29. Shenron has been interviewing a lot of respondents since 10 a.m. It's 5.30 p.m. and he wants to go home because he is tired. With his final respondent, he forgets asking a few questions and also forgets to take notes. Which of the following data collection errors is evident here?
30. Which of the following is a general type of nonsampling error?
31. Which of the following is why potential respondents refuse to take surveys?
32. Which of the following is TRUE with regard to variability?
33. __________ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.
34. When determining sample size, the conventional approach would NOT be:
35. Sample accuracy refers to:
36. Which of the following is NOT one of the axioms of sample size and accuracy?
37. __________ errors occur whenever a data collection person willfully violates the data collection requirements set forth by the researcher.
38. Which of the following is TRUE regarding probability samples?
39. __________ is defined as all errors in a survey except those attributable to the sample plan and sample size.
40. When all other factors are held constant, as we increase the level of accuracy, the sample size and the cost of a marketing research survey are best characterized by which of the following?
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