BM 380 BM380 MARKETING RESEARCH QUIZ 6 AND 7 ANSWERS - ASHWORTH
BM 380 BM380 MARKETING RESEARCH QUIZ 6 AND 7 ANSWERS - ASHWORTH
Ashworth BM 380 Marketing Research Quiz 6&7 Answers
1. Values that are computed from information provided by a sample are referred to as the sample's:
2. __________ analysis is used by marketing researchers to describe the sample dataset in such a way as to portray the typical respondent and to reveal the general pattern of responses.
3. The two types of statistical inferences often used by marketing researchers are:
4. __________ is a statistical procedure used to accept or reject the hypothesis based on sample evidence.
5. Which of the following is NOT used to test hypotheses?
6. Statistical concepts such as t tests of differences and analysis of variance are forms of __________ analysis.
7. __________ are concerned with depicting the typical difference between the values in a set of values.
8. __________ is used to compare the sample statistic with what is believed to be the population value prior to undertaking the study.
9. The __________ is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.
10. The term __________ applies to any statistical measure used that somehow reflects a typical or frequent response.
11. The __________ expresses that value whose occurrence lies in the middle of an ordered set of values.
12. A demographic question such as "On a scale of 1 to 5, how does Starbucks rate on variety of its coffee drinks?" should have which of the following central tendency measure for the responses?
13. The proper command sequence in SPSS to generate a confidence interval for a mean is:
14. Statistical concepts such as range and standard deviation are forms of __________ analysis.
15. ________ is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.
16. Which of the following refers to a measure of the variability in the sampling distribution based on what is theoretically believed to occur if we were to take a multitude of independent samples from the same population?
17. When marketing researchers use statistical procedures to generalize the results of the sample to the target population it represents, the process is referred to as __________ analysis.
18. Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is, in fact, true. Which of the following best illustrates the logic of hypothesis testing at the 95% confidence level?
19. __________ analysis determines the strength and direction of relationships between two or more variables.
20. A demographic question such as "What is your gender?" should have which of the following central tendency measure for the responses?
21. Which BEST represents the correct meaning of statistical significance of differences?
22. If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:
23. What is used to determine whether a nonmonotonic relationship exists between two nominal-scaled variables?
24. If you were to find a significant association between two nominally scaled variables, a good way to present the findings in your cross-tabulation table would be to use:
25. Fortunately, when testing for differences, you will not need to be concerned whether to use the t or z test because:
26. Iams marketing over 20 different types of dog food, Toyota marketing over 20 different types of cars, and Boeing having five different types of commercial jets and a separate business jets division are all examples of:
27. Let's assume there are juniors, seniors, and graduate students in your class and we want to know if their average GPAs differ. What is the proper statistical test?
28. Pontiac wants to know what types of persons respond favorably to proposed style changes in the Firebird. Frito-Lay wants to know what kinds of people buy from the Frito-Lay line. These are questions that may be answered through:
29. We know that McDonald's customers drink coffee for breakfast and soft drinks at lunch. This is an example of what type of relationship?
30. The owner of a shoe store knows that as children increase in age, their shoe size tends to get larger. This is an example of what type of relationship?
31. Which of the following are caveats of correlation?
32. What type of analysis would be used to answer a question such as, "Which customer demographic is most strongly related to product purchase/non-purchase?"
33. Which of the following is NOT part of the advantages that ANOVA has over performing multiple t tests of the significance of the differences between means?
34. A meaningful difference is one that the marketing manager:
35. Associative analyses determine whether stable relationships exist between:
36. In your textbook, you learn to test for significant differences between:
37. If we wanted to test for the mean likelihood that shoppers will shop again in different departments such as home and garden versus sporting goods, versus automotive, versus electronics, we would use:
38. Let's assume we find in a study that the correlation coefficient between number of years of education and cigarette smoking is -.89. This means that as education level increases:
39. The four basic types of relationships between two variables are:
40. You do not have a "relationship" that links the labels (or levels) for two variables unless the relationship is:
Comments
Post a Comment